AD-Madz

Advertisement is like a window that exposes a product to a new audience and numerous new avenues. Thus, advertisement is an important tool for a product to reach its target audience.

Marketing Rural products to urban customers has always been a tough task, as urban people are more brand conscious, do not trust everybody, do not understand the scientific benefits of the products and do not value dignity of labour. Many Government and private initiatives have failed because of lack of innovative advertisements, that can address all the above.

Can you create a different, creative and effective advertisement, using any media, to sell a rural product to urban customers. Put all your team’s skills together, present the best advertisement in PEHAL-2015, and win prizes. And who knows, you might be contacted for your advertisement, by some great entrepreneur sitting in the audience.

GUIDELINES FOR Ad-MADZ

  1. Maximum Team size : 5
  2. Language of presentation can be Hindi, English or mix of both.
  3. Any medium or Art Form can be used for the presentation.
  4. The topic/product will be given to you on the spot. You will also get a fixed time (30 minutes, approx.) to make a short advertising play with their product Tag-line & perform in front of a live audience.
  5. Judges will decide the common Time Limit for all presentations
  6. Violation of the time limit may lead to negative marking 
  7. Deviation from the theme will lead to disqualification.
  8. The ad prepared by the contestant must not contain any obscene words/any subject that hurts the feelings of a culture/language/religion/region. Violation of this rule can lead to disqualification.
  9. The decision of judge will be final and binding.

Registration Rules

  1. Registration is on first-come first-serve basis.
  2. Only the first fixed number of participants, shall be registered for the discussion.

Important Dates   

Last Date for Registration:  11 March 2015
Event Date: 14 March 2015

Event Prize

I    Prize  - Cash Prize
II   Prize  - Cash Prize
III  Prize  - Cash Prize

Event Coordinators

Tuhin Sen: 9039776239
Rupal Mishra
Email:[email protected]

For any Technical Queries, please call: 9893274407