Advertisement is like a window that exposes a product to a new audience and numerous new avenues. Thus, advertisement is an important tool for a product to reach its target audience.
Marketing Rural products to urban customers has always been a tough task, as urban people are more brand conscious, do not trust everybody, do not understand the scientific benefits of the products and do not value dignity of labour. Many Government and private initiatives have failed because of lack of innovative advertisements, that can address all the above.
Can you create a different, creative and effective advertisement, using any media, to sell a rural product to urban customers. Put all your team’s skills together, present the best advertisement in PEHAL-2015, and win prizes. And who knows, you might be contacted for your advertisement, by some great entrepreneur sitting in the audience.
GUIDELINES FOR Ad-MADZ
Last Date for Registration: 11 March 2015
Event Date: 14 March 2015
I Prize - Cash Prize
II Prize - Cash Prize
III Prize - Cash Prize
Tuhin Sen: 9039776239
For any Technical Queries, please call: 9893274407